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Petrobras Brand
Verbal Identity

An important component for our brand is our verbal identity. We privilege conversation, transparency, clarity and proximity in our texts.
 

     GENERAL GUIDELINE The central concept of our verbal identity. the concept
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   FORM
GUIDELINES
  how to
communicate
 
       
     TONE OF VOICE   The set of qualities that define the tone of our verbal identity.
       
   COMPOSITION AND STYLE    Technical recommendations that guide the style and the composition of our texts.
       
     IMPROPRIETIES     The most common linguistic errors and habits we should try to avoid.
       
    STANDARDIZATIONS   Guidelines to standardize our writing style.
       
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spacer CONTENT
GUIDELINES
  what to
communicate
       
     MACROTHEMES   Recurring content in our texts and the desired interpretation and meaning.
       
     WORD BANK    Our list of recurring words to be used in texts according to each macrotheme.

 

     

 
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