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Petrobras Brand
Sound Identity

Our sound identity system defines elements, uses and meanings that communicate and represent our brand through music and voice. 

FUNCTION OF THE SOUND IDENTITY


A lot of sound expressions are emitted daily, making reference to our brand or associated with it. Many times, tough, they are not coherent with what we want to say or provoke. The function of the sound identity is to help sound producers so that they make use of the right musical and vocal elements, aligned to our brand identity.

 

     GENERAL GUIDELINE  Brazilian origin